Brand Identity

Graphic Design

Corporate Identity Design

Corporate identity is not just a logo or a colour palette, it is the visual representation of your brand's personality, values and philosophy. It communicates a brand's story and can create a great first impression.

With my experience working with large printing presses to online content management systems, I understand the importance of the origins of artwork creation. Designing for a printed brochure is a completely different set up than a social media tile. With this knowledge, I ensure that no time or money is wasted for file conversion or brand colour discrepancies.

Logo Design

I have created many logos for a variety of businesses over my career. My clients range from builders to paediatric sleep coaches and photographers. I love the challenge to create an impactful logo that becomes the cornerstone of a brand identity. Here’s a small collection of the logos I have created.

Brand Collateral

Design Process

From the initial briefing with a new client, I develop a clear understanding of direction and requirements for moving forward. Some often have only a low resolution file of a logo they have been using for years and want to refresh and launch with a more professional look. Others are starting a new business and want to launch with a brand, website, car signage and business cards. Every client has a unique vision and need.

I’m passionate about creating visual identities that portray the tone and voice of the business and designing memorable collateral in a cohesive and professional approach.

Please see below at some brand material I have had the privilege of creating for some amazing clients.