BRAND IDENTITY
This client* is a large company that supply a large product range with thousands of clients (small to large businesses ) located in Australia. They also supply in-store shelves, screens, fridges and promotional material.

OBJECTIVE
We were asked to create a variety of themed large format menu templates for the client’s internal creative department to use for their various clients. Pricing across all menus had to be universal as vinyl cut number stickers would be supplied and used for all menus.

SOLUTION
As not all of the end points would suit a basic template size or format, I developed a variety of size examples to be adapted in multiple themes. Font size, images and content volume vary between the options so the designers can select the correct template to suit.

The final InDesign print files were supplied with an image library for interchangeable content and the templates featured pre-formatted styles and colour palettes.

RESULT
The increase of sales proved that I understood the key neuroscience insights that shaped and informed the design and layout of the menu board templates I created for this client.

*This client cannot be named.